As a group, we wanted to produce a piece of content which would capture our essence as a brand. The movie was created to set a precedent, to allow people to visualise the creative movement that we are steering.
Although we have an element of anonymity, we decided to give our supporters a glimpse into a behind-the-scenes of the team working, networking and overall lifestyle.
As one of the emerging hottest cities to be in, ‘The 6’ felt like a natural choice for us to source new creative talent and provide a backdrop to our visuals. Shooting took place in downtown Toronto, before we took a turn and set havoc on Bridle Path.
The movie was intended to provoke a reaction; to invigorate both supporters and competitors to ask questions. What else is MAFIA SZN capable of..?